AI Expert Witness
Dan Stratford is a digital marketing strategist, executive, and expert witness with more than 30 years of professional experience in internet-based marketing, online advertising, website technologies, and digital data systems. He entered the field in the mid-1990s, before Google existed, and has worked continuously in hands-on, executive, and advisory roles across search engines, paid advertising platforms, analytics systems, social media, eCommerce, affiliate and influencer marketing, and digital monetization models. His most recent experience includes work as an A.I. expert witness (aka artificial intelligence expert witness).
He has been retained in state, federal, and international matters involving digital marketing practices, online advertising systems, influencer and affiliate monetization, intellectual property including copyright, trademark, trade dress, and patent matters, social media conduct, platform algorithms, website data collection, user tracking, and visitor identification technologies. His engagements have included preparation of expert witness reports and declarations, consulting expert analysis, functional testing, and deposition-ready opinions.
Mr. Stratford’s background includes senior leadership roles as Chief Revenue Officer, Chief Marketing Officer, and Director of Performance Marketing, along with management of multi-million-dollar monthly advertising budgets. From 2002 to 2006 he was a Regional Digital Marketing Manager at Dex Media, then among the largest Yellow Pages companies in the world. From 2007 to 2010 he held a similar role at LexisNexis/Martindale-Hubbell, where he trained attorneys and sales teams through one-on-one consulting and Certified Legal Education programs across multiple states. He founded and operated a digital marketing agency, later C1 Partners, serving clients in legal, insurance, technology, SaaS, home services, education, and eCommerce, and sold it in 2015.
He remains operationally active, personally designing and executing digital marketing for a national sports organization, which keeps his platform knowledge current. His opinions are independent, objective, and grounded in industry standards, platform documentation, and empirical testing.
